Customer Markets: Fall 2026

AMS Exclusive Webinar Series

Understanding your product is key; so is understanding who youre selling to. Stay ahead in the competitive medical sales environment with sessions on personality profiling, political landscapes, emotional intelligence, and more.

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ASC Market Update: Trends, Challenges, and Opportunities 

Tuesday, Aug. 4, 2026

John Goehle

John Goehle
ASC Industry Leader, Author, Consultant & Host of ASC Podcast with John Goehle

The ambulatory surgery center (ASC) market continues to be one of the fastest-growing segments in healthcare. Join John Goehle, one of the nation's leading ASC experts, as he shares the latest insights on the current state of the ASC industry and the factors shaping its future. John will explore key growth areas, emerging industry trends, and the evolving needs of ASC leaders.

Gain a better understanding of the operational and leadership challenges facing ASCs today, as well as the opportunities these dynamics create for industry partners. Whether you are looking to better serve existing ASC customers or identify new areas for growth, this session will provide practical tips to help move your business forward.

Diabetes Care in POLs and Lab Markets: Screening, Monitoring, and Sales Opportunities

Tuesday, Sept. 15, 2026

Jim Poggi

Jim Poggi
Principal
Tested Insights

As diabetes and prediabetes continue to affect a significant share of the U.S. adult population, POLs and labs are playing a larger role in screening, diagnosis, and ongoing monitoring. This webinar will help healthcare distributor and manufacturer sales teams understand how lab testing options—especially glucose and A1c testing—fit into diabetes care workflows.

Learn how standardization, precision, and test selection influence clinical confidence and patient management. Plus, hear about practical opportunities to support lab and physician office customers as they evaluate equipment, testing platforms, and workflow needs.

CMS 2027 Reimbursement Outlook: What Healthcare Sales Reps Need to Know 

Tuesday, Oct. 6, 2026

Healthcare Policy Consultants
McDermott+

CMS will be finalizing payment rates for 2027 in the upcoming months. In this webinar, a McDermott+ policy expert will break down the most important developments affecting physician practices, laboratories, skilled nursing facilities, and hospitals, with a particular focus on the implications for the non-acute market. Attendees will gain practical insights into reimbursement trends and customer impacts.

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