Virtual Conference | December 7, 2022
Patient and home care provider

Home Care & Post-Acute Customer Insights Conference

If you sell to nursing homes, home care providers, or other long-term care customers, don’t miss HIDA’s virtual Home Care & Post-Acute Customer Insights Conference on December 7, 2022. It’s your opportunity to understand the latest trends in these markets so that you can continue providing the best possible service to your customers.

Who Should Attend

  • Professionals in any role that requires understanding market trends and customer needs, including:
    • Executive leadership
    • Marketing leaders
    • Sales managers
    • Sales reps
    • Strategic planning professionals
  • Distributors, manufacturers, GPOs, and technology providers serving home care and post-acute markets

How You’ll Benefit

  • Gain insights on trends in post-acute markets: shifting sites of care, labor shortages, supply chain challenges, and more
  • Get the latest on home care and nursing home reimbursement including adjustments to Patient-Driven Groupings Model (PDGM) for home care and proposed changes SNF Quality Reporting Program and the SNF Value-Based Program
  • Hear directly from home health agency, DME, and nursing home decision-makers on their strategic priorities and what they need from suppliers to achieve those objectives
Leveraging The Advantages Of Virtual
HIDA’s virtual conference allows you and your team to stay up to date on market trends without wasting precious time on travel. HIDA’s virtual platform offers some great advantages:
  • Live, face-to-face discussions and networking via video conference
  • Real-time interaction during conference sessions
  • Convenience and cost savings



Additional Registration Options Registration Fees
  • Member: $199/person
  • Non-Member: $399/person
  • Groups: Bring your whole team to 4 great virtual conferences for one prepaid price. For more information, contact Kelley Taft or Cindy Chen.

Registration Policy: Space may be limited. Registration is first-come, first-served. Registration forms sent without payment will not be processed. Any photos taken at this event are property of HIDA and can be published without permission in HIDA materials.

Event Cancellation Policy: Participants must cancel in writing via mail, email or fax in order to request a refund, less a $35 processing fee. A full refund minus the processing fee will be available prior to Oct. 28, 2022 and a 50% refund will be available between Oct. 29, 2022 and Nov. 11, 2022. While no refunds will be available after Nov. 11, 2022, a company may substitute a registrant at any time without penalty.

Questions? Click here to contact HIDA.


Wednesday, December 7, 2022

All sessions are listed in Eastern Time. Time and topics subject to change.

11:00-11:30am ET
What’s Ahead For Post-Acute & Home Care Growth As Care Settings Shift

Sites of care are shifting and the way distributors do business is changing. Tune in to this session to find out what the future holds for post-acute and home care, so that you make sure you prepared. In this session, we’ll talk about:

  • How the distributor value proposition is changing
  • Which data trends you should keep an eye on
  • How staffing, both at the top and bottom are causing major headaches
Glen Roebuck
Glen Roebuck
Executive Director, Home Outpatient and Senior Services
Genesis Health System

Distributor Insights: Expanding The Presence At Home
Panel Discussion

Major distributors are taking note of the shift of care into the home. Hear from your peers on how they are working with their supplier partners to navigate the ever-changing needs of the customer. In this session, we’ll talk about:

  • How to work with HME suppliers
  • Adjusting strategy and business practices to accommodate new processes
  • Uncover and navigate through external challenges


ShareGroups are interactive discussion sessions via video conference. Each dialogue is moderated by a HIDA member, sometimes with help from a guest expert. It’s not a presentation. Instead, each session is a peer-to-peer conversation about a specific challenge, designed for professionals with similar job titles.


How should sales strategies – in-person and virtual – evolve to best serve customers?


What solutions can we offer to serve short-staff nursing homes?


What should we expect in terms of demand for post-acute care, post-pandemic?

Home Care

What’s the role and value of distribution in the evolving home care landscape?

Home Care

How can we help HME customers succeed with value-based care?

Home Care

How should manufacturers continue to adapt their products and services to better meet the needs of home patients?

1:45-2:15pm ET
Post-Acute Reimbursement: Adjustments, Quality Measures & More

CMS recently gave pay increases to several of the major settings in the post-acute market. The agency also revised its new SNF Patient-Driven Payment Model (PDPM) program. In this session, get a breakdown of what these changes mean for your customers and how you can help.

  • Learn how nursing homes and other post-acute providers are reimbursed
  • Hear the latest on quality measures and other policies
  • Get a preview of other reimbursement changes on the horizon
Clif Porter
Clif Porter
Senior Vice President of Government Relations

Customer Insights: Current Difficulties Facing Post-Acute Providers
Panel Discussion

Leaders from major nursing home and assisted living organizations will discuss their biggest challenges, and how distributors and manufacturers can help.

  • Impacts of unprecedented labor shortages
  • Post-acute providers’ plans to simplify, streamline, and optimize care
  • Strategies for improved collaboration across the care continuum

Customer Insights: Challenges & Opportunities Facing Home Care Providers
Panel Discussion

Hear directly from home health agency and DME providers on their biggest pain points, and how they are navigating in a constantly shifting environment. Gain insights on:

  • How providers are addressing staffing shortages at every level
  • What technologies they are adopting or considering to enhance care delivery and efficiencies
  • How COVID-19 has reshaped the home care market

Home Care Reimbursement Update

Get the latest on payment adjustments and changing policies, and gain a better understanding of the basic reimbursement methodologies for HHAs and DMEs as well. In this session, we’ll discuss:

  • Changes based on the final rule released in October 2022
  • Factors impacting reimbursement
  • Increased momentum towards a unified payment system
Sherill Mason

Sherill Mason
Mason Advisors LLC

Distributor Contact

Meagan Roloff

Meagan Roloff»
Director, Membership – Acute, Physician & Lab

Manufacturer Contact

Cindy Chen

Cindy Chen, MS»
Director, Associates Program
HIDA, 703-838-6114

The Health Industry Distributors Association (HIDA) is committed to a respectful and safe experience for all participants, regardless of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, age, religion, disability, and any other characteristic protected by applicable federal, state or local laws. HIDA does not tolerate discrimination, intolerance, harassment, or aggression at any HIDA event, either in person or via electronic communications. Any discriminatory, harassing, inappropriate, or aggressive behavior should be reported to an employee of HIDA or to the event staff immediately. Anyone engaged in inappropriate behavior is subject to removal from the event at HIDA’s discretion.